I build products
that think.

Humber College, 2021. I've worked full-time and freelanced simultaneously ever since — which means I've had to think commercially about design from the start, not eventually.

Digital operations, social strategy, motion graphics, branding, web development, audio production. Not scattered side interests — one integrated practice. I understand how a brand sounds, moves, looks, and converts.

In recent years I started integrating Claude and generative tools directly into the products I build. I don't use AI as a shortcut. I use it as a design material.

Based in Markham, Ontario. Toronto clients and remote. If the problem is real, the brief doesn't have to be finished.

Currently freelancing. Open to the right full-time or part-time role — I care more about the work and the people than the structure.

I also produce music. It's probably why I care as much about the invisible parts of a product — the timing, the silence, the transition — as the parts you can see.